The answer is up to you: If you believe that a brand is made of a name, a logo, a slogan, a corporate identity, a website and social media accounts, it’s better for you to not do so. The reason is that when your process comes to a conclusion and you face the fact that you have not been able to influence your target audience, a painful question will pop up in your head: “Why?”
Our question for you is; Should you do branding or not?
The answer is simple: You can not impress or influence a 21st century society with aesthetically vectorial and relativistic designs. You need so much more to provide the meaning and value they desire. Your brand values, distinctive qualities, your logo, slogan and communication strategies should be able to capture the target audience. There is a saying in strategy literature: The brand that captures your mind creates behavior while the brand that captures your heart creates loyalty.”